What I am finding is that people often use what I call triangulation. They ask their piano teacher or a music store and hear my name, then find out that I also tune for their church or whatever. Next, they google me. Finding my tuning and service website, they read about my history, training and experience. I run a little blog with some interesting "adventures in piano tuning" stories. Piano tuning in the arctic, or on remote wilderness islands. Everyone loves it.
All of this combined creates a significant amount of goodwill and trust in me before we even meet. It's a done deal before they even call me.
I get some new clients directly from my web site alone, but I am impressed by the power of corroboration between word of mouth and a website.
I am always surprised that so many in our business still don't have a real website. I am convinced they are missing out on new clients.
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Jurgen Goering
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Original Message:
Sent: 03-03-2018 17:42
From: John Parham
Subject: Advertising results
Paul,
I don't have a separate category for stores. I call those referrals
word-of-mouth referrals.
JP
>
Original Message --------
> Subject: RE: [PTG Pianotech] : Advertising results
> From: "Paul Brown via Piano Technicians Guild"