Pianotech

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Advertising results

  • 1.  Advertising results

    Posted 01-02-2018 15:27
    As I close out my books every year, I always like to re-evaluate where to spend my advertising dollars. I posted my results last year. This time I'll have post 2016 and 2017 figures.

    Where did my new customers come from?

                                    2016           2017

    Word of mouth        73.2%          75%

    Internet                   11%              11.2%

    ptg.org only             0%                0.9%

    Car sign                   3.9%             2.6%

    Face to face             9.4%           10.3%

    Phone book              2.4%            0%

    Happy 2018,
    John Parham

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    John Parham, RPT
    Hickory, NC
    828-244-2487
    john440@me.com
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  • 2.  RE: Advertising results

    Posted 01-02-2018 22:22
    Very interesting statistic, John

    Question about the internet. Is this your Facebook page or website? Or did the customer Google piano tuner, and you name came up?

    The .9% from the PTG website, did that generate enough income to pay for your dues?

    Time to drop the phone book ad????




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    Willem "Wim" Blees, RPT
    Mililani, HI 96789
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  • 3.  RE: Advertising results

    Posted 03-01-2018 23:06

    Wim,

    Sorry for the delay.

    Q: Is this your Facebook page or website? Or did the customer Google piano tuner, and you name came up? 
    A: The customer Googled my name. I do not have a business FB page.

    Q: The .9% from the PTG website, did that generate enough income to pay for your dues?
    A: I get about 1 new customer a year via the PTG website. After 3-5 years of tuning my PTG new customers' pianos, I start making more money per year than the cost of my dues.

    Q: Time to drop the phone book ad????
    A: Yes! I have stopped all phone book ads except in my immediate local area.

    Good questions,
    JP



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    John Parham, RPT
    Hickory, NC
    828-244-2487
    john440@me.com
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  • 4.  RE: Advertising results

    Posted 03-02-2018 22:38
    Very interesting and informative. Thanks for sharing.

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    "That Tuning Guy"
    Scott Kerns
    www.thattuningguy.com
    Tunic OnlyPure, TuneLab & Easy Piano Tuner user
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  • 5.  RE: Advertising results

    Posted 03-03-2018 00:32
    Great stuff John!

    Word of mouth is huge and I get what I feel are similar results from the internet.

    I can't use a car sign because of the golf club I belong to.

    Phone book I dropped about 23 years ago.

    What about stores? I don't work for them but I get good recommendations from them.

    Paul.

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    Paul Brown, RPT
    President
    Piano Technicians Guild
    Vancouver, BC Canada
    Email: pres@ptg.org
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  • 6.  RE: Advertising results

    Posted 03-03-2018 17:43
    Paul,

    I don't have a separate category for stores. I call those referrals
    word-of-mouth referrals.

    JP

    >


  • 7.  RE: Advertising results

    Posted 03-03-2018 21:38
    What I am finding is that people often use what I call triangulation.  They ask their piano teacher or a music store and hear my name, then find out that I also tune for their church or whatever. Next, they google me.  Finding my tuning and service website, they read about my history, training and experience.  I run a little blog with some interesting "adventures in piano tuning" stories.  Piano tuning in the arctic, or on remote wilderness islands. Everyone loves it.

    All of this combined creates a significant amount of goodwill and trust in me before we even meet.  It's a done deal before they even call me.

    I  get some new clients directly from my web site alone, but I am impressed by the power of corroboration between word of mouth and a website.

    I am always surprised that so many in our business still don't have a real website. I am convinced they are missing out on new clients.

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    Jurgen Goering
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