I started using Gazelle about 5 years ago. It automatically sends reminders by email (or text if you prefer). It can be configured to any interval you like, with any message you care to send. I have it send 4 reminders, then stops. Weekly. After a couple months, it will remind them again, and ask if they still wish to receive them. If they respond, I adjust accordingly. People appreciate being reminded. Just like the dentist. People forget, and if you're the one sending the reminders, you'll get the business. If you don't care to do it, they will forget. Semi-retired, and you have enough business? Great! No need. All I know is, when I worked at a store, I had enough work and I never chased anyone. When the store folded, I limped along for a while. Then, one summer, I got Gazelle. They imported my large database, for free. When I sent out my first batch of emails, I was flooded with work for the whole summer. My business tripled overnight. Every summer, I get busy because around here people only tune their pianos once a year. Before Gazelle, I tried printing some nice, big postcards. I got 0 (zero) response from hundreds of cards I sent. It got better when we used to hand address them.
People like to be reminded, if you don't badger them. I try to find the happy medium, and so far they have said they like it.
FWIW.
Paul McCloud
Benjamin.
As I said, save your breath. Send out a couple of reminders and let customers call you. Let them get in the habit of calling you. If you spoon feed them, they never grow up.
Some other things to consider, and this comes from experience. Some customers will reluctantly say yes, just to get you off their back. But then one of three things. They will get very picky about every little thing that's wrong with the piano and expect you to fix it, for free, as part of the tuning. Second, they will schedule, as per above, but then never call you again. And last, whether they set up an appointment or not, as per above, they will let friends know you are too pushy, and not recommend you.
As I've said before, you want to make customers happy, not mad. That's how you build a good reputation, and a healthy business.
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Willem "Wim" Blees, RPT
Mililani, HI 96789
Original Message------
Benjamin.
As I said, save your breath. Send out a couple of reminders and let customers call you. Let them get in the habit of calling you. If you spoon feed them, they never grow up.
Some other things to consider, and this comes from experience. Some customers will reluctantly say yes, just to get you off their back. But then one of three things. They will get very picky about every little thing that's wrong with the piano and expect you to fix it, for free, as part of the tuning. Second, they will schedule, as per above, but then never call you again. And last, whether they set up an appointment or not, as per above, they will let friends know you are too pushy, and not recommend you.
As I've said before, you want to make customers happy, not mad. That's how you build a good reputation, and a healthy business.
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Willem "Wim" Blees, RPT
Mililani, HI 96789
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